News & Media
Functional Beverage, trimino™ Protein-Infused Water, Experiences Explosive Growth, October 2016
October 6, 2016. Branford, CT – trimino, the leading protein water in the functional beverage category, has experienced explosive growth since its launch in late 2014. Peter Dacey, co-founder and CEO of Miami Bay Beverage (MBB), maker of trimino, cites an aggressive business strategy, early retailer acceptance and a well-positioned product as reasons for the brand’s 400+% growth, year over year, with expectations for a strong finish in 2016. “Protein is among the top trends in the beverage industry and…
Beverage World Magazine Speaks with Founder Bob Leary about Consumer Expectations, August 2016
Consumers expect many things from their beverages and the marketers are pushing the envelope to fill the needs By Nora Caley Beverage worlds are colliding. There is a blurring of the boundaries between energy drinks, functional drinks, and some waters. Marketers say that although consumers and even retailers sometimes don’t know how to categorize certain beverages, energy and functional drinks are enjoying so much innovation that both categories are thriving. Read the original article below.
$2.5M Capital Infusion for Popular trimino™ Protein-Infused Water, August 2016
MEDIA CONTACTS: Bob Leary Miami Bay Beverage Company 206-915-4152 bobleary@drinktrimino.com Suzanne Sierra Sierra Public Relations 314-398-1391 Suzanne@prsierra.com August 24, 2016. Branford, CT—The Miami Bay Beverage Company, LLC (MBB), has received a $2.5M capital infusion from a syndicate of investors led by Vineyard Point Associates, LLC (VPA). The capital will be used to accelerate MBB’s already strong performance, expand into new geographies and prepare the business for a larger capital raise later this year as it continues on its high growth…
Packaging and Formulation Changes Make trimino™ the Clear Choice in Protein Water, June 2016
MEDIA CONTACTS: Bob Leary Miami Bay Beverage Company 206-915-4152 bobleary@drinktrimino.com Suzanne Sierra Sierra Public Relations 314-398-1391 Suzanne@prsierra.com Packaging and Formulation Changes Make trimino™ the Clear Choice in Protein Water June 30, 2016 Branford, CT – trimino, the leading protein water in the functional beverage category, has streamlined its packaging and modified its ingredients to give consumers more of what they want. “We removed the FDA-approved coloring agent because some consumers told us they loved the product but didn’t believe…
trimino™ Protein-Infused Water Signs Distribution Deal with Drink King, May 2016
May 31, 2016. Branford, CT – trimino, the leading protein water in the functional beverage category, has inked a key distribution deal with Drink King Distributing Co. Inc. that will provide entry into the important New York Metro Area. The deal, effective immediately, was announced by Peter J. Dacey, Co-Founder and CEO of Miami Bay Beverage, trimino’s parent company. “This new partnership with Drink King is a strategic and important next step in our aggressive growth strategy for trimino…
TRIMINO™ Protein Infused Water Enters Florida With 7-ELEVEN and Doral Country Club, April 2016
TRIMINO™ PROTEIN INFUSED WATER ENTERS FLORIDA WITH 7-ELEVEN AND DORAL COUNTRY CLUB Branford, Conn. (April 6, 2016) - Miami Bay Beverage Company (MBB), makers of trimino protein infused water, announced its expansion into Florida based on its growing availability in 7-Eleven stores around the country and at the Doral Country Club in Miami. Since its official launch in fall of 2014, trimino protein infused water, featuring 7grams of protein, B-complex vitamins, zero sugar, zero carbs, and only…
Trimino Beverage Company Teams With GBS Growth Partners For Strategic Texas Expansion of trimino™ protein infused water, March 2016
TRIMINO BEVERAGE COMPANY TEAMS WITH GBS GROWTH PARTNERS FOR STRATEGIC TEXAS EXPANSION OF trimino™ protein infused water Primary Focus will be on Fitness and Nutrition Channels Branford, CT – March 22, 2016 – Miami Bay Beverage Company (MBB), makers of trimino protein infused water, announced today that the company is now working with GBS Growth Partners to expand into new channels throughout the Texas market. Miami Bay Beverage Co-Founder and CEO, Peter Dacey stated, “We are excited…
trimino™ Protein Infused Water Begins Year With A Splash, Joining Country’s Largest Independent Bottler’s Portfolio, January 2016
trimino™ Protein Infused Water Begins Year With A Splash, Joining Country’s Largest Independent Bottler’s Portfolio (Branford, CT) January 20, 2016- Miami Bay Beverage Company (MBB), makers of trimino protein infused water, announced today that it has teamed up with Polar Beverage, the country’s largest independent bottler of sparkling and carbonated beverages, to grow distribution throughout New England. With seven grams of whey protein, 100% B-complex vitamins, and essential amino acids, trimino has been achieving strong performance…
Products
Peach
Peach isn’t just for pies anymore. Protein infused water with luscious peach flavor just changed the way you hydrate. One bottle and you will understand our passion for peach.
Mixed Berry
A variety of berries make this blend beyond flavorful. Infused with high quality protein, essential B vitamins and berries your beverage never tasted so good. Sit back and enjoy the ride.
Strawberry Lemonade
Lemonade has been refreshing and quenching thirsts for years. Add in a hint of strawberry and hydration has taken a turn for the better. Infused with protein and essential B vitamins, drinking healthy never tasted this good.
Coconut Pineapple
Water never tasted this good or was this good for you. Infused with high quality protein, B-Complex and the tropical flavors of coconut and pineapple, hydration never tasted so good. Your island paradise awaits.
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About
The trimino Brands Company, LLC
Our Company was founded based on the shared vision of its founders who had a desire to bring to the market a true functional beverage that not only is great tasting and refreshing but also healthier than the current alternatives on the market. We saw a beverage landscape that lacked protein infused beverages that taste great, were low in calories and had an additional boost of vitamins creating a nutritionally productive drink with no excess calories, no sugar and no caffeine.
Birth of the Brand Story
Birth of the Brand Story
About/Birth of a Brand trimino Brands was born of the shared vision of its founders who wanted to create a functional beverage that is great tasting and refreshing but also better for you than existing alternatives, in particular, soda and high sugar sports drinks. We grew tired of all the products marketed to our kids that had high levels of empty calories from sugar, including cereals, snacks and drinks. We thought that if we attacked one leg of that three-legged…
A World Class Team Has Been Assembled
Management Team
Peter Dacey, CEO and Founder - has 25+ years experience in entrepreneurial companies specializing in product development, finance and manufacturing operations.
Casey Hoban, COO and Founder - has 20+ years of executive, management and sales experience in a variety of industries including beverages, and has played critical roles in growing organizations. Hoban was a member/owner of the Vermont Hard Cider Co. (fka as Green Mountain Beverage) the Parent of “Woodchuck Hard Cider”, which grew to a #1 Best Selling hard cider in the USA and exited successfully to CC Group PLC of Dublin Ire.
Robert Leary, Chairman and Founder - has over 30+ years of experience with start-ups and is the CEO of Vineyard Point Associates, an investment firm specializing in consumer products, healthcare, technology and entertainment.
Lee Dixon, VP Sales SW Region - previously national accounts and operations professional, Senior Director on Walmart business for MillerCoors past nine years, Director Walmart and Sam’s Club at Coors, GM for Coors Distributing, and GM for Colorado, New Mexico, Oklahoma. Began career 1986 at E&J Gallo Wine Distributors as GM/Div. Mgr.
Paul LeBlanc, VP of Northeast Sales Region - previously VP Sales and Marketing, and Area VP for New England market at Coca-Cola and Coca-Cola Enterprises, also Ahold Global, where he was responsible for Total Ahold USA and synergy programs.
