Beverage World Magazine Speaks with Founder Bob Leary about Consumer Expectations, August 2016

Consumers expect many things from their beverages and the marketers are pushing the envelope to fill the needs

By Nora Caley

Beverage worlds are colliding. There is a blurring of the boundaries between energy drinks, functional drinks, and some waters. Marketers say that although consumers and even retailers sometimes don’t know how to categorize certain beverages, energy and functional drinks are enjoying so much innovation that both categories are thriving.

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